An extended lunch break on Monday is necessary after a long weekend, and I spent mine looking in Iridium 77 for some inspiration to get me started on the week ahead. Iridium is a lifestyle brand started in Chicago by Platinum and Pugs Atomz to reinvent street wear in modern luxury. They have a ton of options in stock, in terms of the latest Supreme x Lacoste collaboration, Balmain x H&M, Antisocial Social Club release, and YEEZY BOOST 350s. However, I walked in today because I was looking for something particular. I know they carry Noah, the brand started by Brenden Babenzien, Supreme's creative director in the early 2000s. Noah attracts me because it fuses street wear aesthetics with classic menswear looks, in way that is unobtrusively unique.